The role of ethical marketing in the process of doing business

In modern conditions, more and more attention is paid to issues of social responsibility. This is required by all participants in the market environment. In this regard, there is the question of determining the role of marketing in the social responsibility of the enterprise.

Practical aspects of social media marketing

In recent years become increasingly popular non-standard methods of marketing communications, including marketing occupies an important place in social networks. However, the interpretation of the essence of this method researchers and practitioners have significant differences. In particular, it is treated as a method of promoting a brand online, but information about the company to voluntarily distribute the customers themselves.

Trends in the development of marketing in today's economy

Until recently, the development of marketing has been quite stable and pointed in its development. But the financial crisis has brought about changes in the activities of market actors and modern business conditions began to need new mechanisms work. Given the changing market trends in the economy and there are new marketing trends.